FV Music Blog seems new. To us anyway. So new they don't even have a logo yet. So we used a pigeon instead. But if you give it a view (and you should. Seriously, it's smart and well-written and about indie music), it's not naive new, it is fresh and good.
Our favourite section was the bit about improving the music industry where we think we might actually have hit on a good idea. Hey World, you're welcome.