People tell us that it is a media for a different generation: True, if you decide not to engage with it.
They also say it is full of videos of dogs, lip syncing, semi-erotic dancing and awful jokes. That bit is mostly true, but if you scroll long enough you'll get a 9 o'clock Nasty tune, possibly one we haven't released yet!
We're still learning which songs and what kind of presentation works for TikTok, but as they say, "it's a journey."
If you do decide to give it a go, please do give us a follow, we are (of course) @9oclocknasty